Consumer Behavior (5th Edition) (9780137371150) John Mowen, Michael Minor
Product Details:
Publisher: Prentice Hall; 5th edition (July 24, 1997)
Language: English
ISBN-10: 0137371152
ISBN-13: 978-0137371150
Product Dimensions:
10.1 x 8.1 x 1.3 inches
Shipping Weight: 3.2 pounds
Intended anika doppler for an undergraduate audience anika doppler, this text covers the theory and practice of advertising and promotion anika doppler.
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